Here at West Yorkshire Money we believe that you, the client, deserve Independent, whole of market advice without it costing the earth . At the same time our remit is to act in your best interest at all times to ensure that you could the correct advice that your circumstances deserve. This all comes with a compassionate , understanding and friendly face to face approach. We can see you at a time and place that is convenient at home , work or our brand new office in the heart of Pontefract
We pride ourselves on being able to cater for all enquiries whether that be residential purchases and re-mortgages through to complex scenarios, commercial lending , buy to lets and anything else in between.
With over 28 years of experience in the mortgage industry, Adele brings unparalleled knowledge and insight to every client she supports. Her career has spanned multiple high-level positions — including Senior Mandated Mortgage Underwriter, authorised to lend up to £1 million across five major UK mortgage lenders. This extensive background means Adele knows exactly what lenders look for and how to present cases effectively to achieve a swift mortgage offer.
Adele’s expertise has been recognised across the financial sector. She was headhunted to help launch a new mortgage lender and has held pivotal roles in Business Development and Arrears Counselling. With over 13 years as a qualified mortgage adviser, Adele continues to advise clients while proudly leading her award-winning mortgage brokerage, established in 2019.
As a respected voice in the industry, Adele frequently contributes to national mortgage discussions, debates, and publications, including Mortgage Strategy and Mortgage Introducer. She was also a VIP speaker at the Financial Times Adviser Forum 2023, discussing The Future of Buy-to-Let Mortgages.
Beyond her professional life, Adele is passionate about charity work. She actively supports The Prince of Wales Hospice, completing a skydive in 2022, raising £2,520, and an abseil down Wakefield Cathedral in 2023, raising £1,039. Adele is married to her husband Bruce and is a proud mum to their son, Fraser.
Top 100 Rated Mortgage Adviser (2020–2025) – The Times & The Telegraph
Best Entrant Broker Nominee (2019) – Mortgage Introducer Awards
Finalist: Mortgage Broker of the Year (2021/2022) – Yorkshire Financial Awards
Yorkshire Prestige Award Winner – Mortgage Brokerage Firm (2021–2025)
Mortgage Brokerage of the Year (2023) – Northern Enterprise Awards
Financial Services Client Care Excellence Award (2023) – Northern Enterprise Awards
Gina is one of the friendly and knowledgeable faces behind West Yorkshire Money, dedicated to ensuring every client enjoys a smooth and stress-free mortgage experience.
With over 10 years of banking experience, Gina joined West Yorkshire Money in 2021 as an Administrator. Her hard work and passion for helping clients quickly saw her promoted to Trainee Adviser and Paraplanner, before proudly achieving her full CeMAP qualification in January 2025.
Armed with a master’s degree in Town Planning, Gina’s exceptional organisational skills keep our busy team running efficiently while ensuring clients remain fully informed at every stage of their home-buying journey.
Gina’s dedication shines through both professionally and personally — she completed her CeMAP qualification while balancing life as a new mum to her daughter, Daisy. She particularly enjoys tackling complex mortgage cases, always approaching each challenge with enthusiasm, precision, and care.
Martin is an enthusiastic and highly motivated Compliance and Training professional with a strong foundation in sales training. In his consultancy role, he provides expert advice on all aspects of compliance and training within the firm.
With over 40 years of experience across all sectors of the financial services industry, Martin brings a comprehensive understanding of FCA regulations and Training & Competence (T&C) requirements.
He is known for his collaborative approach, working closely with staff, management, and advisers to identify their needs, provide clear and practical guidance, and deliver effective results.
Nominated for Best Entrant Broker 2019 – Mortgage Introducer Awards
Top Rated Mortgage Adviser for 2020, 2021 & 2022 in The Times Newspaper
Yorkshire Prestige Award Winner for Mortgage Brokerage Firm 2021/2022
Nominated for Best Mortgage Broker (up to 8 Advisers) & Best Protection Broker
Nominated for Best Entrant Broker 2019 – Mortgage Introducer Awards
Top Rated Mortgage Adviser for 2020, 2021, 2022, 2023, 2024 & 2025 in The Times Newspaper
Yorkshire Prestige Award Winner for Mortgage Brokerage Firm 2021/2022, 2022/2023, 2023/2024 & 2024/2025
Nominated for Best Mortgage Broker (up to 8 Advisers) & Best Protection Broker
The guidance and/or advice contained within the website is subject to the UK regulatory regime and is therefore primarily targeted at customers in the UK
Think carefully before securing debt against your home. Your home may be repossessed if you do not keep up payments on your mortgage or any other loans secured on it.
West Yorkshire Money Limited Company Registration number 11776461. Registered Address at Office 010 Upper Wortley Road, Leeds, England, LS12 4JG with a Trading Address at Ropergate House, 43 Ropergate, Pontefract, West Yorkshire, WF8 1JY. West Yorkshire Money Limited is registered with the Data Protection Act 1998 registration No. ZA490940 and is authorised and regulated by the Financial Conduct Authority under Firm Reference Number 840545.
Call Recording Notice. To help us maintain high standards of service and for training, monitoring, and compliance purposes. Calls to and from our offices may be recorded. These recordings may be used to: Confirm instructions or information provided; Monitor service quality; Comply with legal or regulatory obligations; Assist with the prevention or detection of fraud and other crimes.
For more information, please see our Privacy Notice.